Category: ALA Boxing

“After 35 years, ALA Boxing (ALA Promotions and ALA Gym) would like to say Farewell and Thank you to our supporters from all over the world,” read the opening line of the letter disseminated to the media last Tuesday.

The two-combination punches of COVID-19 and ABS-CBN’s closure have knocked-out ALA Boxing. But like many KOs in this sport, the fighter can stand up. He can request for a rematch or resurrect from retirement. As my columnist-neighbor Atty. Jingo Quijano pointed out, we hope this is a temporary stoppage. What will stop ALA Boxing — led by Michael Pastrano Aldeguer — from making a comeback? If Oscar de la Hoya can do it..

From 1985 to 2020, Antonio Lopez Aldeguer and the boxing outfit bearing his acronym have produced some of the most exciting moments in Philippine sports. I’d like to honor ALA Boxing by enumerating some of the countless accomplishments. Allow me to reprint (from their Official Statement) the highlights:

Helping the less fortunate street kids have better lives.

Grassroots development program in the 1980s.

Jampacked crowds in Cebu Coliseum featuring Edito “ALA” Villamor, Gerry Peñalosa and the ALA Boys with their famous black trunks in the 1990s.

Golden Boy Promotions partnership (2006): Battle of Cebu WBO world title fight between Z “The Dream” Gorres vs. Fernando Montiel with over 25,000 spectators at the Cebu City Sports Center.

Cebu Coliseum (2008) “Laban na Banal” WBA world title fight between AJ “Bazooka” Banal vs. Rafael Concepcion.

“Pinoy Pride,” the most successful and longest-running boxing series in Asia: launching (2010) at the Waterfront Cebu, Mall of Asia Arena and Smart Araneta Coliseum.

ALA Promotions – the only Philippine outfit to stage fights in Dubai and the U.S.

Donnie “Ahas” Nietes: producing and guiding one of the Philippines’ best ever fighters, solely through the Pinoy Pride events. Nietes became only the third Pinoy boxer to make it to the Ring Magazine Top 10 Pound for Pound (other two are Manny Pacquiao and Nonito Donaire). He is a four-division world champ and the longest-reigning Filipino champion.

Pinoy Pride 30 “D Day” Donnie Nietes and Nonito Donaire (2015) in the Smart Araneta Coliseum.

Nonito “Filipino Flash” Donaire event with Top Rank (2016) that drew over 20,000 spectators.

ALDEGUER’s PASSION and CARE. When I look back at having witnessed many of the ALA Boxing events, what stands out most are these two:

Bidoy and Michael Aldeguer’s passion. Their deep-rooted love and devotion for the sport. Their can-do spirit for the progress of boxing.

Bidoy and Michael Aldeguer’s care. They treated their boxers like family. They’d pull them out from poverty, house them, feed them, train and tutor them with the right values; mold them to be respectful — while pummeling the enemy. Selflessness is a trademark of ALA.

I had a 22-minute-long conversation yesterday with the country’s longest-reigning boxing world champ. Since he scored a TKO against Ricardo Albia in Jan. 29, 2005, the Murcia, Negros-born boxer has not lost in 15 years. But today, boxing is farthest from the mind of Donnie Liboon Nietes.

“Wala na gyud ang boxing (boxing is dead) this year,” said the ALA Boxing Gym legend. “I am not confident in being able to get a fight.”

At 38 years old, he was aiming for that career-ending “Dream Fight,” possibly against Chocolatito, Estrada, Ioka or Rungvisai. But Covid-19 struck. To keep himself busy, Donnie exercises daily. At his home in Canduman, Mandaue, a punching bag and speed ball are often battered by his spitfire punches. But it’s biking that he relishes most.

“I have a fat bike (Specialized brand) and I bike at least 3 times a week,” said Donnie. He’s been pedaling the fat bike for three years and used to go offroad trekking with 15 of his friends. But since the lockdown, he often goes solo or, at most, with three others.

“I wear a bonnet because it’s hard to breathe wearing a face mask,” said Donnie, who prefers biking at night, using headlights and blinkers, from 5 to 9 p.m. He also has two fixie bikes.  

On boxing, Donnie admitted: “Wala na gyud ta mahimo if boxing ang saligan. Ma pobre gyud ta. (We cannot rely on boxing or else we will become poor).”

Last week, he bought a Kia Bongo truck. “Lipat bahay” services, he calls it, hauling large items from clients anywhere in Cebu. In his Facebook post yesterday, his truck was fully loaded and en route to Bogo City. The driver: Donnie Nietes. “Ako syempre ma-ngunay (I do it myself),” he said.

Supplier of vegetables is another goal of Donnie. He visited farmers in Mantalongon, Dalaguete and aims to deliver fresh supplies to his contacts in Mandaue. “Tabang sad ni sa farmers (this will also help the farmers). They have difficulty with transportation,” he said, targeting to supply “repolyo, pechay, kamatis, sibuyas bombay, pipino, sili, luy-a.”

Donnie also sells Kimchi. No, he doesn’t prepare it himself but has a Korean friend who acts as supplier. Chorizo, alcohol, face masks — these are more items the champ sells.

In Balamban, he has a sand and gravel trucking business (with a partner) and they deliver to Dumanjug, Barili and Toledo.

Botin LPG? Yes, Donnie is a dealer of these refillable LPG canisters (used for portable gas stoves). “Safe and legal ni ang Botin!” Donnie said proudly. He’s also happy that one of his resellers is a dear friend: boxing coach Edito Villamor. “Aside from Botin LPG reseller si Coach Dito, I also plan to supply him with vegetables so he can sell them near his home in Pagsabungan, Mandaue.”

To do business with Donnie  — and get the chance of speaking with a Cebu icon — you can message him in his Facebook page or text/call him at 09177168787 or 09338574078.

“Bisag unsa,” he said, “basta maka-negosyo ta.”

That resilience and resourcefulness, my dear friends, is what makes a champion.

Michael Aldeguer (center) receiving the award in the 2009 Cebu Sports Awards with (from left) Jun Migallen, John Pages, Manny Pacquiao, Jingo Quijano and Raffy Osumo

Pinoy Pride has become too big a show for the true boxing fans in the provinces, said Michael Pastrano Aldeguer, the president and CEO of ALA Promotions.

That’s quite a revelation. Having concluded its 39th edition last November, the “Pinoy Pride” brand has become synonymous with tremendous success. Why mess with it?

But Michael Aldeguer — the first Asian promoter to organize boxing events in the U.S. — is realistic and forthright.

“Pinoy Pride will be for the bigger fights in the bigger cities around the world,” he said.

Ever since the ALA gym was founded by Antonio Lopez Aldeguer in 1985 — whose mission then and now continues to be training aspiring boxers, including the out-of-school youth, to become the best that they can be (including becoming world champions) — the ALA group has continued to evolve and prosper.

NEW FOR 2017. “We are looking to launch different events all over the country and abroad,” Michael Aldeguer said. “We will continue to provide an avenue for prospects all over Philippines and the world as we are working on bringing back the smaller events to connect more to the fans.”

There’ll expand a new feature called “Fists of the Future,” which they launched in San Mateo, California last July. It will continue under the “ALA Stars on Tour” brand.

“It will be smaller than Pinoy Pride and will be held in smaller cities around the Philippines and the U.S.,” he said. “We saw the potential of growing our U.S. events in the coming years; but the plan for 2017 is to go more to the provinces around the Philippines as there are a lot of talents that need to be showcased.”

ALA Boxing’s “IDOL” will also remain. “IDOL will be our grassroots program that will provide young fighters an avenue to fight and develop their potential,” Aldeguer said. “The TV show Pinoy Pride is consistently one of the top Sunday shows. This proves that our market is growing. Filipinos will always have a healthy appetite for boxing. As long as ALA Promotions and ABS-CBN continue to do its part, Phil. boxing will soar.”

To Michael Aldeguer, today is the best era for boxing.

“Manny (Pacquiao) is back as world champion and looking great,” he said. “Philippine boxing has four world champions and one interim world champion. It could have been six if Donnie Nietes didn’t vacate his title to move up in weight but he will be fighting for a world title this year.”

MMA FOR ALA? “ALA Promotions is officially ALA Sports Promotions International, Inc. (ASPI),” Aldeguer said. “We’re not an exclusive promoter of boxing, however focused we are to the sport. It will always be our top priority but this does not mean we are not open to expanding and supporting other fields. I believe the upsurge of MMA helps people appreciate the athletes and sports, in general, including boxing, therefore raising awareness leading to the respect that these unique professionals deserve.”

INSPIRATION. “Boxing is a part of the life of every Filipino since the time of Pancho Villa to Flash Elorde to Manny Pacquiao,” he said. “From the beginning, it has been ALA Boxing’s commitment to help sustain and grow the sport as a means of helping underprivileged kids achieve their dreams. While it’s true that not all who go into boxing succeed the way Pacquiao and Nietes have, ALA Boxing believes that there is a future for the sport.”

Aldeguer spoke about the beginnings of both Pacman and Ahas.

“We can draw inspiration from their stories. Boxing has helped improve their lives and their families. Pacquiao left home and turned to boxing at the young age of 14 because of poverty. Nietes came to Cebu to work as a janitor for ALA Gym before he turned to boxing,” he said.

“We hope to continue working towards supporting the stability and growth of boxing. We can do this by creating more avenues for both the new and experienced fighters; this will bring their dreams closer to reality and build a stronger future for Philippine boxing.”

Thirty years since the inception of the ALA Boxing Gym in Alang-Alang, Mandaue City by its founder Antonio Lopez Aldeguer, whose initials bear the company’s name, it has staged promotion after promotion on Philippine soil, produced world champions like Gerry Peñalosa and Malcolm Tuñacao, became the pride of Cebu with “Pinoy Pride,” as it traveled to the Middle East and, amidst the 450,000-strong Filipino residents there, staged two spectacles named “Duel in Dubai.”

Six weeks from now, it’s another continent. ALA Sports Promotions Internaitional, Inc., codenamed ALASPI, is landing in America — the first time that a company from Asia is promoting a boxing show on American soil.

The date is October 17 and, like the Ultimate Fighting Championship (UFC), which labels its promotions by numbers (it’s UFC 191: Johnson vs. Dodson 2 this weekend), the ALA group does the same: it’s Pinoy Pride XXXIII. For short, that’s PP33.

The main attraction is ALA’s star attraction: Donnie “Ahas” Nietes, the longest-reigning Filipino world boxing champion.

“Donnie Nietes’s opponent is Juan Alejo of Mexico,” said Michael Aldeguer, the President/CEO of ALASPI.

Alejo is world rated No. 8 in the Light Flyweight division. And while a No. 8-ranked fighter looks already-beaten against Nietes, consider this credential of Alejo: He hasn’t lost a bout since Dec, 2009, sporting a 21-fight winning streak. But, like the 36 others who’ve bowed to Nietes (who hasn’t been beaten since 2004), the Mexican will have difficulty against the Murcia-born world champion.

Donnie Nietes with Michael and Tony Aldeguer

“The public wants to see Nietes fight a Mexican because of the rivalry between the Phils. and Mexico,” said Michael. “You can never take a Mexican fighter for granted.”

The Oct. 17 event is called “Filipinos contras Latinos” as there will be others from Latin countries. In the undercard will be the Pagara brothers Jason and Albert and ALA’s top bet, Mark “Magnifico” Magsayo. They will be joined by other Pinoy fighters based in the U.S and the venue is the 8,000-seater Stub Hub Center in Carson, Los Angeles.

The American invasion is not the only dream of father and son, Tony and Michael Aldeguer. They’ve set their vision to conquer the world through this sport that’s called “The Sweet Science.”

“The 10-year plan is to build ALA Boxing in the U.S. the way we did it in the Phils. The plan is to draw Fil-Ams to fight and train under the ALA banner. We hope to have an office and a gym in the coming years as next year we are looking to do more events every quarter in California and it should grow as the years come. That’s for the U.S.,” said Michael.

For Europe, the first target is London in 2017 or 2018. “Boxing has become big in Europe with some world champs and we plan to build something there,” he said. “Not to mention the thousands of Filipinos living in Europe.”

With the Middle East, since ALA has already staged two successful events in Dubai, the goal is to promote in Doha and in Saudi Arabia. Of the latter, it is acknowledged as the largest hirer of Overseas Filipino Workers (OFWs), with nearly two million Filipinos residing in the Kingdom of Saudi Arabia.

“From 2020-25, we hope to do Canada, Japan, Singapore and Australia, where a lot of Filipinos are,” said Michael. “The thrust is to grow the sport and connecting it closer to the heart of the Filipinos around the world as it is only in boxing we can excel and be respected around the world. Once we achieve that, the business side of things will come as the fan base becomes bigger. Naturally, more international promoters, advertisers and networks would want to work with us which will help us achieve our goal to be in an equal playing field.”

The target is for ALA to conquer America next month and the rest of the world in the coming decade.

“Gone are the days when international advertisers, TV networks and promoters just think of ALA Sports Promotions International Inc. (ALASPI) as based only in the Philippines,” said Michael.

ALA’s dream: A Filipino-owned company based all over the world.

(Michael Aldeguer with California State Athletic Commission Executive Officer Andy Foster)

No promotional boxing outfit from Asia had ever secured a U.S. license before. Many have tried but all have failed. Until now.

It took Michael P. Aldeguer years and years of shuttling back and forth California and Cebu; thousands of dollars of phone bills and innumerable hours on the phone; hundreds of emails exchanged until finally.. Yes.

“It was difficult and painstaking,” admitted Michael, a friend whom I’ve known since high school when we competed in basketball. “At first, we felt it couldn’t be done as no one in Asia had done it before but we had focus and perseverance in finding ways to make it happen.”

The Aldeguers have always been persevering and successful, be it in business or in sport. In boxing, having conquered Cebu and Manila and, just recently, Dubai, it was clear that the next major hurdle was the American market — a huge, huge market for Pinoy boxing, given that there are over four million Filipinos residing in America. Nearly half of all Filipinos, if my research is correct, reside in California. Thus, next month’s October 17 promotion of ALA Boxing is ideally situated in the 8,000-seater Stub Hub Center in Carson, Los Angeles.

Michael Aldeguer credits his company’s securing of the U.S. boxing license not solely on himself — although he is the CEO.

“The credibility of the name ‘ALA’ helped a lot in putting us in the map,” he said. Ever mindful of how they started, he pays tribute to his father, Antonio Lopez Aldeguer, who, thirty years ago in 1985, founded and started the ALA Gym.

“It was because of my dad’s love and passion for the sport — and mainly because he wanted to help poor kids out of poverty,” said Michael. “The tradition and history dad has built through the fighters and trainers made the difference. The ALA Boxing group wouldn’t be where we are now without my father who is still the Chairman.”

Michael also gives credit to ABS-CBN, in particular to Gabby and Raffy Lopez, the owners of the TV giant, for believing in their vision and plans. He cites one other ABS-CBN top official, Peter Musngi, the VP for Sports (and also the voice of ABS-CBN and now the consultant for sports), for bringing their plans to Gabby and making things happen. “Without ABS-CBN,” says Michael, “we wouldn’t be here.”

The ALA Sports Promotions International Inc. (ALASPI) — the full name of the company — has a clear direction, thanks to their CEO.

“We have a strong foundation in our organization and the employees follow the culture,” he added. “There is a path they need to follow to carry the tradition and values we expect at ALA. If they don’t, then we take them out and replace the positions with the right people to ensure that they carry the values in the organization for the future.”

Finally, in our Q & A via email, Michael complimented one sector for helping promote boxing.

“The last but certainly not the least is the Cebu media,” he said. “The Cebu media has helped our organization the past years to be recognized, at first, nationally, then in Asia, and now the world.”

The goal of being in Ameica is what Mr. Aldeguer has always sought after. “You have to be in the U.S. to be taken seriously in the boxing world,” he said, citing the great Manny Pacquiao as the leader in promoting Philippine boxing.

“Donnie Nietes, Nonito Donaire and Brian Villoria have also carried the torch,” he said. “And they will soon pass it on to the new stars of the sport. It is for this reason that we worked hard in getting a U.S. license so our future stars don’t have to rely on American promoters and TV networks to be able to fight in the US. We can show the world too that not only do we have great Filipino fighters but we have a capable promotional company and TV network.”

As to making Cebu known worldwide, thanks to ‘Pinoy Pride’ and ALA Boxing, Michael says: “During our international interviews or write-ups, we always use ‘Cebu-based ALA Promotions.’ We are so proud to be a Cebu-based company and it is our pride to be Cebuano.”

An overflow crowd flocked to the Waterfront Cebu City Hotel and Casino last weekend. Each “Pinoy Pride” series of ALA Promotions always elicits a jampacked audience — but last Saturday teemed with even more fans and excitement. It was hot. Seated up on-stage, I saw ALA — Tony Aldeguer — fanning himself. The reason: Cebuanos overheated and swarmed the ballroom to witness Donnie Nietes win his 10th straight against a Mexican. Ahas, the slithery-snake-of-a-champion, was to reward the spectators with Historic Win No. 34.

Judging from their physiques alone (as they entered the ring), it was obvious who was the world champ. Carlos Velarde, youthful at 24 and carrying both a boyish grin and some unneeded fat plastered around his body — he was a neophyte. Skills-wise, the Mexican was shoddy; his strategy was to hug and embrace.

The ending was anti-climactic. The crowd longed for a flurry of uppercuts punctuated by a falling Velarde. But a knockout wasn’t meant to be. In the end, Velarde was “saved” by the accidental head-butt. With his face bloodied, it was the perfect excuse for him to quit.

RECORD. Ronnie Nathanielsz best explains Donnie’s win in his Philboxing.com article: “With the win Nietes reached a high-water-mark in his career by remaining undefeated for 7 years, 1 month and 15 days as he chases the record of 7 years and 3 months established by the great Hall-of-Famer, the late Gabriel ‘Flash’ Elorde who reigned as world junior lightweight champion for seven years and three months… This means that the 32 year old Nietes will surpass the longtime record of Elorde on January 1, 2015 which will significantly be on the eve of Elorde’s death in the early hours of January 2 signifying that from the ashes of one all-time Filipino great another champion in Nietes, arises.”

MILAN. I’m not sure why but Milan Melindo looked unimpressive. Yes, his diminutive opponent clearly lost the bout but Milan’s victory did not excite the crowd. Several moments during the 12-round encounter, you could hear awkward silence. Were some starting to fall asleep? The firepower and attack-mode were absent. Michael Rama, when I sat with the mayor at the lobby minutes after the event, was shaking his head at his wobbly performance.

CROWD. It’s hard to please the Cebuanos! This was the conclusion arrived at by my seat-mate, Atty. Jingo Quijano. After we witnessed two prolonged battles lasting a dozen rounds each between Pagara-Hilares and Melindo-Suarez, the audience felt bored. They wanted a knockout. You could hear their “disappointment” at Pagara and Melindo, despite the wins. But here’s the funny point: the crowd complains when a visitor gets KO’d in the early rounds — saying that the ALA officials always bring lousy boxers. But they also complain when the bouts are long.

VERBAL CONFRONTATION. An interesting occurrence happened after the Melindo bout. The manager of the Mexican boxers confronted ALA Promotions CEO Michael P. Aldeguer. He complained. A large, mestizo man wearing the Mexican red jacket, it looked like he was ready for a brawl — against Michael. He signaled with his fingers the number “2.” I wasn’t sure what he was saying, if it was “Your (ALA) boxer won only two rounds!” or if it was “You stole two victories from us!” But his voice grew louder until the security personnel intervened. Michael, always sporting a cool demeanor, shrugged off the outburst. But the man kept on shouting. MPA approached to pacify him but he wanted none of it. Finally, the hot-tempered Mexican was moved aside and the tension was diffused. Imagine if he pushed or threw a punch.

PACQUIAO. After Nietes, it’s now the turn of an even more illustrious Pinoy boxer to do his part: win this Sunday. Back-to-back weekends of boxing. To the fan of this sport of jabs and uppercuts, it’s a treat. After Manny’s expected win, here’s hoping for that eventual Manny-Money mega-fight.

In boxing, everybody says they’ll knockout their opponent. Right? Haven’t you noticed this? Fighters brag and showboat. “I am prepared to give a knockout,” said the visitor. But, as we know and unless there’s a draw, at fight’s end there’ll only be one winner.

Donnie Nietes will be the lone man standing inside the stage this weekend, raising his Murcia-bred arms towards the Waterfront Hotel ceiling, blood dripping, sweat raining, applause from his fellow Cebuanos deafening the ballroom.

His opponent: A Mexican named Velarde but not first-named Mike. He’s Carlos and his 26-wins, 3-loss record will become four defeats before midnight. I’m not saying that Nietes is invincible. Unlike basketball that requires 48 minutes or volleyball where each set must reach 25 points, boxing is spine-chilling: You may dominate the entire fight but, in one careless moment, that incoming stab can plunk you to sleep. Remember Marquez’s wallop on Manny?

Let’s wish this doesn’t happen to Ahas. Having witnessed numerous Nietes fights, I think the 32-year-old is too crafty and too clever to be careless — and thus, we anticipate that he’ll break the nearly-half-a-century-old record of Flash Elorde as the longest-reigning Filipino world champ.

(Read the two articles I wrote about Donnie last April 24 and April 28.)

With the world champ

My hope this Saturday — in a night loaded with A-list boxers from ALA Promotions that includes AJ Banal, Albert Pagara, Milan Melindo and Mark Magsayo — is this: That Carlos Velarde put up a tough stand. We’ve witnessed many Waterfront Hotel sorties that finish in a few seconds. We want a quarrel, an altercation, a pummel-versus-jab encounter, a clash and scuffle — with Nietes smiling in the end.

While the boxing world’s focus is in Dubai for the Pinoy Pride 27, one world champion has been patiently waiting. Rumors have circulated that after the Middle East promotion this Friday, Donnie Nietes will return to Dubai to fight his title bout there.

“We have not announced it yet but you can write about it,” said ALA Promotions CEO/President Michael Aldeguer in our email exchange earlier this week. “Right now, we are thinking of holding it in the Philippines tentatively on Nov. 15 either in Manila, Cebu or Bacolod.”

So, there. It won’t be in America or in Dubai — but here at home. And rightfully so. “People from all walks of life have been asking me, ‘Why hold it abroad when this is a historic fight? When a lot of boxing fans and enthusiasts would want to witness Donnie break the seven-year reign of the great Flash Elorde?’”

Correct. As you know, Gabrial “Flash” Elorde, who hails from Bogo, Cebu and was the youngest of 15 children, holds the record of longest-reigning Filipino world champ. His Wikipedia entry reads: “He (Elorde) won the world super featherweight title on March 16, 1960 by knocking out the defending world champion Harold Gomes in seven rounds. That night, Elorde ended the country’s 20-year world championship drought. The crowd estimated to be around 30,000, inside the newly built Araneta Coliseum… He defended the crown 10 times until June 15, 1967 where he lost a majority decision to Yoshiaki Numata of Japan. This made him the longest reigning world junior lightweight champion ever (seven years and three months).”

Donnie Nietes? The 32-year-old former utility man of the ALA Gym, Nietes won the WBO Minimumweight title here at the Waterfront Hotel in Lahug in Sept. 30, 2007. End of next month, it will be exactly seven years. En route, he’s won 11 more times and drawn once. If Donnie wins this November, Ahas breaks the record of Flash.

Manila, Cebu or Bacolod? “We are thinking of holding it in Manila because of the significance of the event,” said Aldeguer. “The huge venue (in Manila) will match the enormity of the bout and the impact to Philippine boxing.”

As for the home-court advantage here, added Aldeguer, “Cebu could be considered too because it is the Boxing Mecca of the Philippines and it is where Pinoy Pride, now the highest rating show on Sundays for the 15th straight time, was launched. We would also be proud to stage it in Cebu for the Cebuano Boxing fans and the media who helped us where we are now. After all, Cebu is where we truly started and took off. ALA Promotions and Pinoy Pride wouldn’t have achieved what we did and have now without everyone’s support.”

The City of Smiles is another possibility. “Donnie is from Murcia, Negros Occidental,” said Aldeguer, “what better way to mark this important moment in history than have it happen before the very crowd that has been loyally following the growth of their own boxing hero and where Champion Donnie Nietes started?”

Over 450,000 Filipinos reside in Dubai. Working in the fields of construction, retail, I.T., tourism, medicine, architecture and more, our fellow Filipinos comprise a huge population in Dubai. With this backdrop, the Antonio Lopez Aldeguer Promotions has decided to launch its first-ever international event at the most populous city of the United Arab Emirates.

“The Middle East is one of the areas where we get the highest ratings every time we stage Pinoy Pride Events,” said ALA Promotions CEO/President Michael Pastrano Aldeguer.

The foresight of the Aldeguer father-and-son tandem of Tony and Michael is bold: After organizing dozens of promotions on Philippine soil, it’s time to fly elsewhere and go global. “Our vision has always been to bring boxing closer to the Filipinos,” said Michael, “and to showcase the talents of Filipino fighters to the world.”

If older brother Jay promotes our country via the Islands Group locally (Islands Souvenirs, Islands Stay Hotels and more), it’s younger brother Michael who’s showcasing Pinoy talents abroad, via boxing.

Next Friday on the 5th of September, it’s the 27th edition of Pinoy Pride called “Duel in Dubai.” The venue is the Dubai World Trade Center and three of ALA Boxing’s top names are ready to brawl: Boom-Boom Bautista fights Jose Martinez of Mexico; Arthur Villanueva tackles Henry Maldonado of Nicaragua; and, in the main event, it’s Genesis Servania vs. the former two-time world title challenger from Mexico, Jose Cabrera.

As far back as five years ago, the ALA Promotions group had planned to go international. With the Middle East, said Michael, it’s “one of the biggest continents with a great number of Filipinos and one of the regions that we first looked at.” He added: “Considering the program’s ratings there, we feel that Dubai, distinctively being known for world-class events, is the perfect first international venue for Pinoy Pride.”

Dubai owns the world’s tallest building (Burj Khalifa with 163 floors) and the world’s largest airport. They hope to be the sports capital of our planet. Tomorrow, August 29, the One Fighting Championship (One FC) will showcase Ana Julaton and several other mixed-martial fighters in Dubai’s top MMA event called “One FC: Reign of Champions.” The Friday after, it’s Pinoy Pride in what will be an inaugural: the first time that the World Boxing Organization (WBO) and the International Boxing Federation (IBF) will have sanctioned championship fights in Dubai.

Michael Aldeguer credits their TV partnerships with ABS-CBN and TFC-Middle East as important. Yet, he admits that it wasn’t easy coordinating the entire promotion. “The planning has proven to be challenging,” he said. “It’s a different story organizing (an event) in another place, let alone a country as huge as Dubai with an equally huge population of boxing fans. There have been numerous teleconferences, emails, and overseas calls just to put everything together.”

With the Bacolod-bred Villanueva and Servania, “they are both 100% prepared,” said Michael. “They have been training very hard, as both have tough opponents. Being their first in Dubai, Servania and Villanueva aim to give impressive results to the boxing fans that will be watching them live and through the worldwide telecast.”

On the TV telecast, I got this message from SkyCable top official Ronnie Pacio: “Watch Pinoy Pride 27 ‘Duel in Dubai’ LIVE & Commercial FREE via SKYCable Pay-Per-View in Standard and High Definition on Sep 5 11pm Phil Time for Php199 ONLY! Visit us or call 421-1818.”

I asked Michael about Rey Bautista. “Boom Boom is doing great,” he said. “He’s determined to win and give a good show. He hopes to let the Dubai crowd witness the same power he had in his first fight in the country last 2010. Right now, Boom Boom is more dedicated to his training compared to the last few years and we hope he’ll show the world what he trained so hard for on September 5th.”

From Cebu to Dubai, we take pride in the Pinoy.