Be Honest

Archbishop Jose Palma (2nd from right) with Guy Ceniza, Alan Larot and Boy Villanueva

Of the dozens of values that are important in life, and these include Respect, Excellence, Compassion, Responsibility, Gratitude and having a Caring heart, the single most important value might be this: Honesty.

In the several companies that we operate, and in the over 1,200 team members that we employ, nothing is more important than integrity. It doesn’t matter if you’re the best waiter or the smartest teacher or you possess exemplary leadership skills, if you’re not honest, you’re out.

This advocacy is at the heart of the Brotherhood of Christian Businessmen and Professionals. The BCBP was founded in 1980 with the mission “to bring Christ to the marketplace and to win the marketplace for Christ.” And what is BCBP’s signature campaign?

Be Honest. Even if others are not. Even if others will not. Even if others cannot. And from Proverbs 10:9: “He who walks honestly, walks securely.”

Next Sunday, August 27, it’s the BCBP Be Honest Run. The main goal is to help promote the culture of fairness, fidelity and faithfulness. To be honest at home. To be honest with your people. To be honest in business dealings. To be honest with yourself.

Over a thousand participants are expected next weekend and registration is still open. The distances offered are not intimidating: you can walk or run the 2K or 4K or 8K distances. There are no winners. And here’s a first, possibly for any race in the country: We will award a prize to the fastest finisher… based on honesty! Sure, a clock (courtesy of Joel Juarez of Coco Running) will be hanging on the finish line but there will be no timing chips or U-turn bracelets to check if you’ve passed all the corners. The Be Honest Run will be won by the first placer who is honest!

The August 27 event will be held at the Ayala Center Cebu. The start and finish is at The Terraces and the runners (and, yes, leisurely-walkers) will navigate the streets inside the Cebu Business Park. The run will start at 5:45 a.m. and everyone is advised to arrive at 5 a.m. for the prayer, opening remarks and the warm-up exercises.

The “Be Honest Run” is open to all BCBP members, family members, friends and colleagues. It’s open to all. The registration fee is P300 and this entitles you to a Meyrick Jacalan-designed shirt and a race bib. Raffle prizes will be given and there will be free Thirsty drinks for all.

The registration booth will open tomorrow until the end of next week at the Active Zone of Ayala Center (near Bo’s Coffee). Just bring your P300 and, subject to availability, you may immediately get your shirt. Then we’ll see you at the starting line next Sunday.

More on honesty, I’d like to leave you with these inspiring words: If it’s not right, don’t do it; if it’s not true, don’t say it. Simple. / Wrong is wrong, even if everyone is doing it. Right is right, even if no one is doing it. / If you want to be trusted, just be honest. / Everybody wants the truth but nobody wants to be honest. / When in doubt, tell the truth. / If you tell the truth, you don’t have to remember anything. / And from St. Teresa: Honesty and transparency make you vulnerable. Be honest and transparent anyway.

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