It’s been two decades and one year since Cebu City last hosted the Palarong Pambansa. The nation’s premier sports meet that gathers the top elementary and high school athletes under one tournament, the Palaro was last hosted by Cebu 21 summers ago.
Joy Augustus Young was the architect of the 1994 Palaro. Here’s an article I wrote entitled, “Young and restless, his comeback brings joy.” This was dated March 2009.
“The most significant contribution of Joy Young? It happened 15 Aprils ago. Cities like Bacolod (which had the backing of Monico Puentevella), Dumaguete (with the support of now-Governor Emilio Macias II) and several more submitted bids to host the 1994 Palarong Pambansa. As we Cebuanos very well know today—with the all-out support of Mayor Tommy Osmeña and Congressman Raul del Mar (who even helped in the presentation to convince the Palaro decision-makers)—we organized the Palaro, the only time in history that we hosted RP’s largest annual sporting event.
“Joy Young, backed by Mayor Tom, was Cebu City’s team captain. He was our Pat Riley and Phil Jackson. He presided over the meetings. He assigned the venues. He organized the marketing. Planned the billeting of athletes. Studied the events. I should know. Together with my dad Bunny, we ran the tennis event at the now-defunct Cebu Tennis Club where the Cebuanos (led by Jun-Jun Cabrera) emerged champions.
“Out of the ’94 Palaro also emerged the single largest sports infrastructure of this island: the Cebu City Sports Center (CCSC). To ensure that the complex would be RP’s best, then-Councilor Young visited plenty of facilities: the Rizal Memorial Sports Complex and ULTRA; he even flew to Singapore to inspect a world-class track oval there. And because of the painstaking research that was conducted, our Sports Center emerged as the nation’s most productive facility. Athletic meets, football tournaments, PRISAA and CVIRAA events, national track-and-field contests, Earth, Wind & Fire concerts, Z Gorres boxing spectacles and—how can we forget—the Sinulog, are all held at the Abellana grounds.”
Joy Young considers the Palaro as “the proudest moment for all of us in Cebu.” That 1994 hosting achieved many firsts. It was the first Palaro in the country to be professionally-managed by a marketing team.
“After our Palaro, all the succeeding Palaros had sponsors,” Joy said, “though they couldn’t do it the same way we did it.” The previous Palaro hostings relied on the host cities to spend their own government funds. In Cebu, led by the business-minded Young, we involved the private sector.
“The sponsors subsidized much of our expenses, especially the food,” he said. “Whatever money we raised from ticket sales were given to NGOs such as the Boy Scouts, the Abellana HS PTA, TB Pavilion (which purchased a new Xray machine), among others. This was another first.”
Prior to 1994, the athletes and coaches were not given much freebies. “Cebu was also the first Palaro where all the delegates were given free food (3 meals a day) and free drinking water (Nature’s Spring),” said Joy. “To this day, DepEd sports coordinators and coaches who were in Cebu would always say that there’s no better Palaro than our hosting.”
Another “first” for Cebu was moving the schedule from January/February to summertime. “This was significant because nobody believed that it was better,” said Joy. “This was my argument, that Jan./Feb. was a bad time because everybody was busy for the end of the semester and graduation. If we held It in summer, everybody would be free and family members would come along. Again, the rest was history. The Palaro is now more attended because of its summer schedule. Everybody just loved it. With one stroke, we managed to move the Palaro to summer.”
Well done, Joy. Now, the question: When will Cebu do a repeat? Isn’t it embarrassing that a land as illustrious as ours hasn’t hosted again? This May 3 to 9, Tagum City will host the Palaro. Next year, it’s Luzon turn. But for 2017 when the Visayas hosts, I propose we bring the Palaro back to Cebu.